The 4 Stages of AI Transformation

The 4 Stages of AI Transformation

I thought it was worthwhile documenting this post I came across on LinkedIn by Nick Wells of StrategiQ. He was referring to a presentation by Microsoft's Jed Griffiths at SXSW London, which highlighted the following 4 stages of AI Transformation:

  • Level 1: Human-first (with a bit of AI)
  • Level 2: Humans with AI Agents
  • Level 3: AI Agents, with humans
  • Level 4: AI Agent-first, with human oversight

In his post, Nick goes on to posit that the standard (creative) agency model as we know it, is dead. I think that's well worth a read too.


Now, if you wanted to get a bit provocative, we could extend Jed's model slightly:

  • Level 0: Human-only (I added this bit)
  • Level 1: Human-first (with a bit of AI)
  • Level 2: Humans with AI Agents
  • Level 3: AI Agents, with humans
  • Level 4: AI Agent-first, with human oversight
  • Level 5: AI only (I added this one too!)

Where is your business currently?

I'd suggest that Conversational AI News, FinTech Profile, Mobile Industry Review, New Era Digital Training and New Era Digital Partners ... we're generally Level 2 – and actually, I don't necessarily expect (at this moment, anyway) to develop any of them this!